Marketing campaign analysis- keystone light/miller coors: “can hole”

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Read the case and provide answers to the questions at the end of the case. Your answers to the questions should be 500-700 words (total not each), be in APA format, use outside research and represent overall college level work. Use references to back up your answers to these questions. Cite all references. Turnitin will be used to check for originality    (See attached) 

 

Case Nine: Keystone Light/Miller Coors: “Can hole”.

Lead Agency: Leo Burnett/Arc Worldwide

 

Strategic Challenges

 

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See attached