Assignment questions for the second written case assignment: panera

Please use appropriate analytical tools from Chapter 4 and 5 to analyze the case and answer the following questions:

1.  Do a SWOT analysis of Panera Bread Company first. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies?

2.  What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? 

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