The purpose of this assignment is provide you with the opportunity to analyze the mission/vision statements of an organization and to be able to create mission/vision statements. After you complete this assignment, you would have mastered two skills, which are 1) ability to critique existing mission and vision statements, and 2) being able to write a new mission and a new vision statement.
Select a company from the Company list (attached).
- Critique the mission statement and indicate which of the nine (9) characteristics and nine (9) components of a mission statement discussed in the textbook, the company’s mission complies with.
- Use pages 47-48 of your textbook for a list of the nine (9) characteristics and nine (9) components of a mission statement.
- Develop an improved mission statement for the selected company. Include this improved mission statement in your assignment submission.
- Critique the vision statement for the organization.
- Write a one sentence vision statement for the chosen organization company.